Velera

Branding + Identity

Collateral

Print + Digital Marketing

Born from the combination of PSCU and Co-op Solutions, two of the most experienced credit union service organizations in the industry, Velera brings decades of rich history into the next era of financial services.

The ask: Create a branding and identity system for Velera, reflecting their reliability and trust in the fintech space. It was also necessary to visualize velocity, momentum, and themes of moving forward into a new era.

Creative Direction: ChappellRoberts