Riverlights
55+ Campaign

Editorial Design

Social Media Paid Advertising

Landing Page Design

For a vibrant 55+ community in North Carolina, I developed a campaign centered around a mini magazine, blending engaging storytelling, beautiful design, and practical insights to showcase the community’s lifestyle.

To extend its reach, I designed paid social ads featuring key snippets of content, driving traffic to a custom landing page where potential residents could explore more and request a copy. This multi-channel approach created a compelling, immersive experience that resonated with our audience.

Creative Direction: ChappellRoberts