Riverlights
Campaign Design
Riverlights is a master-planned community in Wilmington, North Carolina. The following assets were created to drive brand awareness and expand audience reach.
Creative Direction: ChappellRoberts
Don’t just live here. Shine here.
Riverlights needed to visually expand their branding and marketing to appeal to younger audiences. Through the use of layering and texture, this campaign features subjects in all target age categories, and the amenities and natural landscapes of Riverlights, all in a more updated and modern campaign.
A place for dreaming big. And living the dream.
This campaign focuses on the concept of duality. Through the use of photography, color, and strategic messaging, Riverlights is able to market to both of their core audiences (young family and 55+) at the same time.
Print Ads
